Real Small Business: Sales & Marketing

Real Small Business: Sales & MarketingMore>>
Bidding for government contracts 101
Bidding for government contracts 101
Before you get involved in the bidding process, take some time to lay the groundwork for successful bidding.More >>
Coming to terms with public relations
Coming to terms with public relations
Give some thought to your company's public relations, whether you're looking to garner specific media coverage or just want to generate a general buzz about your small business.More >>
Elements of a successful press campaign
Elements of a successful press campaign
To conduct a successful public relations campaign, it helps to be familiar with some of the basic PR tools.More >>
Tactics to avoid lowering your prices
Tactics to avoid lowering your prices
Many small businesses feel pressure to lower prices, yet few can afford to get in a price war. Consider these tactics to attract customers without getting out the red pen.More >>
Tom Keener on your company's PR
Tom Keener on your company's PR
There's no way to measure PR success with clinical precision, but there are some steps to take that can help you make an educated evaluation.More >>
Building successful supplier relationships
Building successful supplier relationships
A good relationship with a supplier can be profitable for you and them, but this kind of partnership doesn't come easily. It needs to be nurtured over time.More >>
Developing accurate financial projections
Developing accurate financial projections
Coming up with reliable projections isn't guesswork. It requires you to analyze market data to come up with a reasonable forecast. Use these guidelines to begin the process.More >>
Managing purchasing to maximize cash flow
Managing purchasing to maximize cash flow
One of the keys to effective cash flow management is keeping a close eye on your purchasing patterns.More >>
How to write a successful press release
How to write a successful press release
Your challenge is to create a release that makes the journalist want to know more about you and your story. Use these 10 tips to write a release that will get noticed.More >>

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Real Small Business: Sales & MarketingMore>>