U of Illinois starts statewide billboard campaign

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CHAMPAIGN, Ill. (AP) -- The University of Illinois has launched a billboard campaign around the state proclaiming the Illini are Illinois' team.

 

The marketing campaign will also include new football uniforms in 2014.

 

The school says the billboards say, "Illinois. Our State. Our team."

 

The ads will be placed around Illinois over the next several months. That includes Chicago and the St. Louis metro area.

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