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SOURCE: Mannfolk PR
Mannfolk PR has been retained by 127 year old, 4th generation-owned intimate apparel company, ANITA INTERNATIONAL to manage and execute their National US public relations campaign.
Los Angeles, CA (PRWEB) January 31, 2013
As an established brand on the European front for over a century, Anita International is making headway in becoming a known name to the domestic market. Mannfolk PR will implement strategic placements in national press and tradeshow publications for maximum exposure to Anita International’s targeted American demographics. Steven Bernstein, Anita International's GM and national sales manager, comments, "My plan is to continue to grow the brand awareness by introducing fashionable and functional, innovative, quality products. We have an exceptional product with a great fit, and as a European-based company, we can maintain timely deliveries for the American retailer."
Mannfolk PR will also promote each of Anita International’s five custom lines, including Anita Active and Anita Maternity, which offers a wide variety of cup and band sizes with fashionable, sexy designs for women with active lifestyles.
ABOUT ANITA INTERNATIONAL
Over 127 years' experience, and a clear eye for quality, function and comfort make Anita International one of the most authoritative intimate apparel specialists in the world. With a diverse line of products that cater to women of all body types and ages, ANITA offers unique products that gives women confidence.
ABOUT MANNFOLK PR
A leading luxury lifestyle boutique pr agency, Mannfolk PR has been responsible for helping launch acclaimed international lifestyle, fashion, and cosmetic brands. Along with their strategic mix of product placements in all media platforms, Mannfolk PR also stages various special events including media lounges and fashion show production. As a full-service boutique PR agency specializing in personal hands-on dedication and dependable one-on-one service, each account receives individualized campaigns designed specifically to suit their individual PR and marketing needs. http://www.mannfolkpr.com
Press contact: Dorothy(at)mannfolkpr(dot)com or Samantha(at)mannfolkpr(dot)com - 818.557.7447
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