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Marketing Leader From comScore Brings Multi-Platform Expertise as eXelate Expands into Marketing Analytics
NEW YORK, March 14, 2013 /PRNewswire/ --
eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, today announced that Khurrum Malik has joined the company as Chief Marketing Officer, where he will be responsible for global corporate and product marketing for eXelate's industry-leading smart data solutions. Mr. Malik will report directly to eXelate CEO Mark S. Zagorski in this newly created position. This appointment solidifies eXelate's executive team as the company continues to accelerate its strategic growth objectives following the company's series C round of funding closed in September.
"We're excited to welcome Khurrum, an experienced marketing executive with a proven track record of success, to lead eXelate's global marketing efforts as CMO," commented Mark S. Zagorski, CEO of eXelate. "His experience and proven ability to build and scale marketing organizations in the analytics, mobile, and software sectors will be an important asset in driving eXelate's global growth. As we expand our platform to incorporate 2nd and 3rd screen data, we will leverage Khurrum's multi-platform expertise to bring new value directly to marketers and agencies worldwide."
"I am excited to join eXelate to help build a world class marketing organization centered on driving smarter digital marketing decisions for our customers and partners," said Mr. Malik, who comes to eXelate with over 17 years of experience in the analytics, mobile, and software industries. Most recently at comScore, he served as Vice President of Marketing where he led corporate and product marketing efforts to enable double-digit growth globally. His experience at comScore provided a deep understanding of the digital ecosystem and analytics solutions built for marketers. Previously, Khurrum served in leadership roles at Accenture and Microsoft where his marketing efforts drove revenue growth of over $200M. He received his MBA from the Darden School of Business and his MS (Information Technology) and BA (Environmental Science) from the University of Virginia.
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline and custom modeled data sets actionable across 500M online consumers worldwide. eXelate's proprietary maX dataTM- customized audiences built for advertisers based on first and third party data - delivers 3-5x better campaign performance as compared to conventional targeting. As members of the NAI, IAB, trustE, Council for Accountable Advertising, OPA and Evidon's Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com.
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