Decatur Celebration is a time when thousands of people come and visit and businesses from across Central Illinois give a taste of their product. The weekend proving to be a key part in their exposure and success.
Whether they're making a margarita or dishing out dogs, the Celebration can be all fun and all business.
"We're looking for ourselves just to introduce ourselves to everybody," said Cafe Brio Manager Andy Apel.
This is Cafe Brio's first time at the Celebration. Apel said right now business on Oakland Avenue is steady.
"We're looking to bump that up," he said. "We're looking to improve our hours a little bit."
He's already preparing for the spike in business that may come with the exposure from this event.
"That's what we're here for," Apel said. "We got some face time with people, shaking hands, telling people about who we are."
Last year at Decatur Celebration Wes Heinkel, Owner and General Manager of Heinkel's Packing Co., Inc. and his local packing company got to tell people about who they are. It was their first time serving dogs at the weekend celebration.
"It sort of brought people back to the product that's been here for about 100 years," said Heinkel.
He added that last year's event catapulted his business.
"We noticed immediately an increase in sales," Heinkel said. And products flying off the shelves. "I didn't expect this kind of result but we're taking it and we're running with it now."
And people can run to Decatur Celebration to try hot dogs, orange chicken, margaritas and more.
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