CHICAGO (AP) -- Illinois officials have
decided on a brand name for the new health insurance marketplace set to open
Gov. Pat Quinn's administration unveiled the name Wednesday: It's "Get Covered
Illinois." The brand tagline is "The Official Health
Deputy Gov. Cristal
Thomas says the administration wanted a name that was "very clear about
what this product has to offer."
The brand and logo are
part of a multimillion-dollar ad campaign beginning Tuesday and building
through the fall and winter. Uninsured Illinoisans have until the end of March
to buy health insurance through Get Covered Illinois.
State officials expect
at least 300,000 people to sign up for coverage using new options available
through President Barack Obama's health care law. The Affordable Care Act
requires nearly all Americans to have health insurance.
Here is an inside
glimpse of what you may pay for coverage. A 25-year-old nonsmoker could pay
around $120 depending on where you live. A 55-year-old nonsmoker will pay
around $266 for their monthly premium. Smokers will pay around $20 more.
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