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Only 74 Brands Rank Among Top 5,000 YouTube Publishers in the 'Touchstorm Video Index: Top Brands Edition'; First Comprehensive Analysis of Brand Success on the World's Largest Online Video Stage
NEW YORK, Oct. 23, 2013 /PRNewswire/ -- Small brands are beating the giants on the world's largest online video stage, according to the first comprehensive study of brand engagement and success on YouTube. The Touchstorm Video Index: Top Brands Edition, released today, shows that publishers now require 43 million views to be a top-5,000 entity on YouTube, and that a brand should be converting 2,274 subscribers for every one million views just to keep up with the pack.
"With only 74 brands appearing in the YouTube top 5,000, it's clear there's a significant brand fail on one of the most important platforms today," said Alison Provost, CEO of Touchstorm. "YouTube has provided a content testing ground where celebrities, users, brands, content producers, retailers, and YouTube stars all have the same tools available to attract audiences. And while brands can afford to buy views and advertise their content, they've made very little progress in the organic viewership ecosystem."
The Touchstorm Video Index: Top Brands Edition is the latest report from Touchstorm, a premier video distribution and content development provider. By analyzing brand success by category, language and other criteria, Touchstorm can show brands how and where they're falling behind the best on YouTube and offer new benchmarks for refining strategies and measuring success.
Touchstorm Video Index Findings
The first report was pulled on October 5th, providing a snapshot of how big brands effectively stood at the end of third quarter, 2013. The full report is available upon request and here, and following is a snapshot of key findings.
About the Touchstorm Video Index
The Touchstorm Video Index: Top Brands Edition is derived from Touchstorm's VOOT® software, which appends key marketing information onto YouTube's open API data to create channel insights available nowhere else. For example:
The complete Touchstorm Video Index: Top Brands Edition, containing the list of 74 brands that place inside the top 5000 channels on YouTube, and key comparative data about each channel, is available upon request and at www.Touchstorm.com.
Touchstorm (www.touchstorm.com) is a digital media company innovating new ways for brands to connect directly with consumers to build an audience of their own. The company distributes and optimizes online video for a wide range of clients using proprietary marketing tools like VOOT®, Scoop™ and Arena™. The company also works with today's leading brands and experts to create HD-quality, journalistic-style videos under the Howdini brand.
Through the Touchstorm Earned Media Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. Headquartered in New York, Touchstorm is an independent, female-owned company.
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