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The Indian Bakery and Cereals Market: What Consumers Eat and Why?

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LONDON, Jan. 27, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Indian Bakery and Cereals Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Bakery & Cereals market in India from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Bakery & Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Bakery & Cereals market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As India undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Baking Ingredients, Baking Mixes, Bread & Rolls Cakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

More women consume Baking Ingredients than men. While more men record Heavy frequency consumption, women outnumber men in the Medium and Light frequency consumption groups.

Consumption frequency analysis reveals that Early Young Adults have the lowest proportion of overall consumption of Cereals in India as they break with previous consumption patterns developed under parental guidance. This low consumption is continued by Older Young Adults, presenting a potential issue if these consumers continue their low consumption as they increase in age.

Older consumers record the lowest consumption of Cereal Bars in India, with no Heavy frequency consumers. However, the age group does record significant numbers of Medium and Light frequency consumers, presenting a core base whom suppliers can encourage to consume their products more often.

Key Highlights

Market valuation shows Bread & Rolls account for one-third of the Bakery & Cereals market in India, over twice the size of the second-largest product category, Cookies (sweet Biscuits).

Private label penetration is extremely high in Morning Goods, accounting for approximately two-thirds of the market by volume. Bakery & Cereals tend to record a very high private label penetration rate given the undeveloped and fragmented state of the Indian retail market, as private labels are typically most successful in mature and concentrated retail environments.

A significant "attitude-behavior" gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends – the result is that overall trend influence is limited, but has the potential to grow.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international, program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Publication process. Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Bakery and Cereals Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread and Rolls
3.2.4 Cakes, Pastries and Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits
3.3 Behavioral Trends and Market Value
3.3.1 Baking Ingredients
3.3.2 Baking Mixes
3.3.3 Bread and Rolls
3.3.4 Cakes, Pastries and Sweet Pies
3.3.5 Cereal Bars
3.3.6 Cereals
3.3.7 Cookies (sweet Biscuits)
3.3.8 Dough Products
3.3.9 Energy Bars
3.3.10 Morning Goods
3.3.11 Savory Biscuits
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Baking Ingredients
4.1.2 Baking Mixes
4.1.3 Bread and Rolls
4.1.4 Cakes, Pastries and Sweet Pies
4.1.5 Cereal Bars
4.1.6 Cereals
4.1.7 Cookies (sweet Biscuits)
4.1.8 Dough Products
4.1.9 Energy Bars
4.1.10 Morning Goods
4.1.11 Savory Biscuits
4.2 Consumer Profiles by Product Category
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread and Rolls
4.2.4 Cakes, Pastries and Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Bakery and Cereals Brand Choice and Private Label Consumer Penetration
5.2.1 Baking Ingredients
5.2.2 Baking Mixes
5.2.3 Bread and Rolls
5.2.4 Cakes, Pastries and Sweet Pies
5.2.5 Cereal Bars
5.2.6 Cereals
5.2.7 Cookies (sweet Biscuits)
5.2.8 Dough Products
5.2.9 Energy Bars
5.2.10 Morning Goods
5.2.11 Savory Biscuits
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Bakery and Cereals
6.1.2 Baking Ingredients
6.1.3 Baking Mixes
6.1.4 Bread and Rolls
6.1.5 Cakes, Pastries and Sweet Pies
6.1.6 Cereal Bars
6.1.7 Cereals
6.1.8 Cookies (sweet Biscuits)
6.1.9 Dough Products
6.1.10 Energy Bars
6.1.11 Morning Goods
6.1.12 Savory Biscuits
7 Consumption Impact: Market Valuation
7.1 Bakery and Cereals Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Bakery and Cereals Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Bakery and Cereals Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Bakery and Cereals Market
Table 2: Foreign Exchange Rate - INR vs. USD
Table 3: India Survey Respondent profile (weighted), 2012
Table 4: India Bakery and Cereals Value Share (%), by Age Groups, 2012
Table 5: India Bakery and Cereals Value Share (%), by Gender, 2012
Table 6: India Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: India Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
able 8: India Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Table 9: India Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Table 10: India Baking Ingredients Consumer Group Share (% market value), 2012
Table 11: India Baking Mixes Consumer Group Share (% market value), 2012
Table 12: India Bread and Rolls Consumer Group Share (% market value), 2012
Table 13: India Cakes, Pastries and Sweet Pies Consumer Group Share (% market value), 2012
Table 14: India Cereal Bars Consumer Group Share (% market value), 2012
Table 15: India Cereals Consumer Group Share (% market value), 2012
Table 16: India Cookies (sweet Biscuits) Consumer Group Share (% market value), 2012
Table 17: India Dough Products Consumer Group Share (% market value), 2012
Table 18: India Energy Bars Consumer Group Share (% market value), 2012
Table 19: India Morning Goods Consumer Group Share (% market value), 2012
Table 20: India Savory Biscuits Consumer Group Share (% market value), 2012
Table 21: India Total Baking Ingredients Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: India Total Baking Mixes Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: India Total Bread and Rolls Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: India Total Cakes, Pastries and Sweet Pies Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 25: India Total Cereal Bars Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 26: India Total Cereals Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 27: India Total Cookies (sweet Biscuits) Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 28: India Total Dough Products Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 29: India Total Energy Bars Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 30: India Total Morning Goods Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 31: India Total Savory Biscuits Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 32: India Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: India Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: India Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: India Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: India Bread and Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: India Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: India Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 39: India Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 40: India Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 41: India Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 42: India Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 43: India Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 44: India Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 45: India Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 46: India Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 47: India Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 48: India Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 49: India Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 50: India Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 51: India Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 52: India Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 53: India Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 54: India Baking Ingredients Consumer Profiles (% consumers by sub-group), 2012
Table 55: India Baking Mixes Consumer Profiles (% consumers by sub-group), 2012
Table 56: India Bread and Rolls Consumer Profiles (% consumers by sub-group), 2012
Table 57: India Cakes, Pastries and Sweet Pies Consumer Profiles (% consumers by sub-group), 2012
Table 58: India Cereal Bars Consumer Profiles (% consumers by sub-group), 2012
Table 59: India Cereals Consumer Profiles (% consumers by sub-group), 2012
Table 60: India Cookies (sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2012
Table 61: India Dough Products Consumer Profiles (% consumers by sub-group), 2012
Table 62: India Energy Bars Consumer Profiles (% consumers by sub-group), 2012
Table 63: India Morning Goods Consumer Profiles (% consumers by sub-group), 2012
Table 64: India Savory Biscuits Consumer Profiles (% consumers by sub-group), 2012
Table 65: India Bakery and Cereals Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 66: India Baking Ingredients Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 67: India Baking Mixes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 68: India Bread and Rolls Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 69: India Cakes, Pastries and Sweet Pies Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 70: India Cereal Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 71: India Cereals Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 72: India Cookies (sweet Biscuits) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 73: India Dough Products Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 74: India Energy Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 75: India Morning Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 76: India Savory Biscuits Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 77: India Bakery and Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 78: India Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 79: India Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 80: India Bread and Rolls: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 81: India Cakes, Pastries and Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 82: India Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 83: India Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 84: India Cookies (sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 85: India Dough Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 86: India Energy Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 87: India Morning Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 88: India Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 89: India Bakery and Cereals Market Value (Indian Rupee million), by Category, 2012
Table 90: India Bakery and Cereals Market Value (US$ million), by Category, 2012
Table 91: India Bakery and Cereals Market Volume (Kg m), by Category, 2012
Table 92: India Bakery and Cereals Market Value (US$ million), by Category, 2012
Table 93: India Bakery and Cereals Expenditure Per Capita (Indian Rupee), by Category, 2012
Table 94: India Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Table 95: India Bakery and Cereals Expenditure Per Household (Indian Rupee), by Category
Table 96: India Bakery and Cereals Expenditure Per Household (US$), by Category
Table 97: India Bakery and Cereals Market Volume (Kg m), by Category, 2012
Table 98: India Bakery and Cereals Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 99: India Bakery and Cereals Consumption Per Household (Kg m / Households m), by Category, 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: India Bakery and Cereals Value Share (%), by Age Groups, 2012
Figure 3: India Bakery and Cereals Value Share (%), by Gender, 2012
Figure 4: India Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: India Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: India Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Figure 7: India Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Figure 8: India Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: India Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: India Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: India Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: India Bread and Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: India Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: India Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: India Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: India Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: India Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: India Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: India Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: India Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: India Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: India Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 23: India Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 24: India Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 25: India Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 26: India Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 27: India Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 28: India Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 29: India Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 30: India Bakery and Cereals Market Value (US$ million), by Category, 2012
Figure 31: India Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Figure 32: India Bakery and Cereals Expenditure Per Household (US$), by Category

Read the full report:
The Indian Bakery and Cereals Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/bakery_cereals/indian_bakery_cereals_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Bakery_and_Pastry

For more information:
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Email: query@reportbuyer.com  
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