Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact firstname.lastname@example.org.
During the holiday shopping season, 36% of all global retail paid search clicks came from mobile devices and retailers increased spending revenue on Product Listing Ads by 138% YoY
SAN FRANCISCO, January 16, 2014 /PRNewswire/ --
Kenshoo, the global leader in premium digital marketing technology, this week released Global Search Trends infographics and a 2013 Global Online Retail Seasonal Shopping Report: Final Edition.
Kenshoo's Global Search Trends infographics cover search advertising across all industries and offer global and regional data, analysis, and findings based on more than $5 billion in annualized global ad spend running through the Kenshoo platform. Kenshoo released three separate infographics for the Americas, Europe, Middle East and Africa (EMEA) and Asia-Pacific Japan (APJ) with unique regional trends and country highlights for the United States, Brazil, United Kingdom, France, Germany, Australia and China.
The Kenshoo 2013 Global Online Retail Seasonal Shopping Report: Final Edition presents key findings related to retail paid search throughout the 2013 holiday shopping season and includes global paid search data and regional paid search insights on the U.S. and U.K., as well as analyses of retailers' use of Product Listing Ads (PLAs) and mobile paid search ads during the holiday season. Data studied for this report span more than 20 billion paid search impressions and clicks during November and December.
"Search advertisers continue to find new ways to improve results from their most productive digital marketing channel, and Q4 2013 proved to be the biggest quarter ever for paid search," said Aaron Goldman, chief marketing officer of Kenshoo. "Not only did paid search advertisers spend more than any other quarter on record; they did so more efficiently than ever by driving more clicks with fewer impressions. Furthermore, with formats like Mobile and Product Listing Ads showing tremendous gains, it's clear that there's greater opportunity ahead for sophisticated search marketers."
According to the Kenshoo Global Search Trends infographics, increased efficiency led to a 25% YoY increase in click-through-rate globally. Other key findings include:
According to Kenshoo's 2013 Global Online Retail Seasonal Shopping Report: Final Edition:
In the U.S., holiday season retail transactions increased 26%. U.S. retail revenue from paid search increased substantially for some of the most important holiday shopping days, rising 34% on Thanksgiving and 24% on Black Friday.
Complimentary copies of the new research report and infographics are available in their entirety through Kenshoo.com. More specifically, Kenshoo's Global Search Trends infographics are available at Kenshoo.com/GlobalSearchTrends, and Kenshoo's 2013 Global Online Retail Seasonal Shopping Report: Final Edition is available at Kenshoo.com/2013GlobalShopping.
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than $200 billion in annualized online client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Google, Bing, Yahoo, Baidu, Twitter, Facebook, and Facebook Exchange. The Kenshoo platform delivers Infinite Optimization[TM] through closed-loop targeting, universal integration, dynamic attribution, and predictive analytics. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 18 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit http://www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
©2012 PR Newswire. All Rights Reserved.