Mother Nature costing flower shops thousands on Valentine's Day


Valentine's Day is all about love but perhaps just about everyone in Central Illinois is ready to break up with Mother Nature at this point, and Friday florists may have felt that way in particular when they missed out on sales and had trouble making deliveries in the hazardous weather conditions.

Valentine's Day is referred to as the Black Friday for florists. The busiest day of the year.

"People do love their flowers," said Michael Barrett co-owner and delivery man for The Secret Garden in Decatur. "They have an expectation of getting their things on Valentine's Day."

That includes even when it's cold and there's snow. At The Secret Garden there were constant orders for pick up and delivery items that lined the store.

"If you don't have to go out, I wouldn't recommend it, but I have to because it's Valentine's Day," Michael said.

In Friday's treacherous conditions, the job has been a lot slower, "eight or nine deliveries that might have taken you an hour, could take you two," Michael said.

And they are a lot more dangerous.

"A couple of them slipped and fell," said Co-Owner Lori Barrett.

Lori said she started turning away delivery orders Friday morning.

"We don't want to over-promise and under-deliver so we would rather say, 'No,' at the beginning then have to say, 'I'm sorry at the end,'" she explained. "Normally we could get out around 300 deliveries and we usually take calls right up to like 12:30 p.m. to 2:00 p.m. but today, no."

And the weather could have cost her some pick up orders, too. In all, she said she could be missing out on anywhere from $3,000 to $5,000.

"Just because of the weather," Lori said.

But no matter how much people may hate Mother Nature right now, on Valentine's Day, it's all about love.

Current Conditions
  • Current Events