National branding campaign to promote farmer veterans

SPRINGFIELD - A new logo will make it easier for people to identify agricultural products produced by Illinois farmers, fishermen, and ranchers who served in the military.

The Illinois Farm Bureau and the Illinois Department of Agriculture say veterans can take part in the national branding campaign, known as Homegrown by Heroes.  Agricultural producers who have served or are currently serving in the military will have a special logo on their products to identify that fact.

Agricultural officials say a statewide steering committee is being formed to help implement the program in Illinois.  They also say that businesses and consumers will eventually see the logo on business signs, giving them the chance to support farmer veterans.

Current Conditions