Universities in Illinois competing to recruit new students

Posted:
NORMAL - Public universities in Illinois are competing against one another to recruit new students from across the country and world as enrollment at those institutions declines or remains flat.

University officials say that fewer students are graduating from Illinois high schools, and many students that do choose to attend college in another state.  Officials say climbing college tuition and a struggling economy are also contributing to their enrollment problems.

Illinois State University's associate vice president of enrollment management Troy Johnson says the competition for students has become "supercharged," and that universities are looking to new markets through out-of-state or international students.

One such university, Northern Illinois University, created a new position to attract more international students.  Since creating the vice president of international affairs position, the university recorded a 30 percent international student enrollment increase.

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