Only 14% of People Who Donated to ALS will Donate Again This Year

Posted: Updated:

NATIONAL - The ALS Ice Bucket Challenge was great. Last year, it seemed everyone was doing it.

The challenge was a huge success and raised $115 Million dollars. Theato surveyed hundreds of people and found about 14 percent who donated last year plan to donate this year.

Theato's CEO says virtual fund raising can be a huge success but doesn't last long.

One of the main last effects of a virtual campaign was those who participated in the ice bucket challenge were three times more familiar with the degenerative disease afterward.

Current Conditions
  • Current Events