Only 14% of People Who Donated to ALS will Donate Again This Year

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NATIONAL - The ALS Ice Bucket Challenge was great. Last year, it seemed everyone was doing it.

The challenge was a huge success and raised $115 Million dollars. Theato surveyed hundreds of people and found about 14 percent who donated last year plan to donate this year.

Theato's CEO says virtual fund raising can be a huge success but doesn't last long.

One of the main last effects of a virtual campaign was those who participated in the ice bucket challenge were three times more familiar with the degenerative disease afterward.

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