Coat of Many Colors brings Huge Numbers for NBC

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NEW YORK – NBC's Coat of Many Colors attracts record audience with more than 12 million viewers. 

Rolling Stone Magazine reports early numbers for NBC's Coat of Many Colors, which aired Thursday night based on Dolly Parton's autobiographical song was the most-watched film on the "big four" broadcast networks in nearly four years. The film also marked a four-year high in the key demographic adult viewers 18-49.

The two hour special topped "The Wiz Live" and "The Sound of Music Live with Carrie Underwood" in 2013.

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