Hy-Vee to Plant 100,000 Trees in Midwest by the End of Fall

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Springfield- Hy-Vee is taking a big step in its efforts to help the environment. The supermarket chain announced it will fund the planting of 100,000 trees within the Midwest by the end of this fall.  It's through the Hy-Vee One Step program, which offers customers a selection of everyday products whose proceeds are donated to relevant, worthy causes.

“We pledge that we will plant 100,000 trees this year, and each year over the next several years in communities within our eight-state region,” said Tara Deering-Hansen, Hy-Vee’s group vice president of communications. “To help us reach this ambitious goal, we are expanding our line of One Step paper products and will again enlist NBA player and Olympic gold medalist Harrison Barnes to help us build awareness.”

In addition to paper towels, Hy-Vee One Step paper products have been expanded to include: facial tissue, bath tissue and napkins. Beginning immediately, a portion of the sales from these products will help fund the planting of the 100,000 trees.

Since its launch in 2012, the Hy-Vee One Step program has been educating customers on how their simple, daily buying decisions can impact change in their communities. A portion of proceeds from One Step bottled water, paper towels, shredded wheat cereal and russet potatoes have funded:

  • More than 580 community gardens
  • More than 305,000 meals through Meals from the Heartland
  • Nearly 20 clean drinking wells
  • More than 14,000 trees (This number will now be more than 114,000 trees by the end of fall.)
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