Digital Sales Consultant

WAND-TV is looking for a Digital Sales Consultant who would be responsible for collaborating, strategizing, presenting, closing, and retaining WAND TV digital clients by partnering with local Multi-media Sales Executives in sales. Independent sales are also expected.  Position requires some administrative functions working with BCI Media to successfully execute campaigns.  BCI Media is a digital agency serving WDRB Media (Louisville, KY), WAND TV Media (Decatur, IL) and Hometown Stations (Lima, OH).

Duties

• Collaborate and strategize with local Multi-media Sales Executives on their digital advertising prospects. 

• In concert with local Multi-media Sales Executives or on own, conduct client needs analyses according to the prescribed BCI Media methods and training.

• Work with BCI Media Digital Campaign Specialists, as appropriate, to build client plans.

• Work with local Multi-media Sales Executives to prepare compelling sales presentations for their clients following the BCI Media guidelines and branding standards.  

• Present the digital portion of all sales presentations on behalf of local Multi-media Sales Executives.

• With local Multi-media Sales Executives and other WAND or BCI Media staff, perform administrative functions required to launch digital campaigns.

• Regularly review all digital client results compared to their stated goals and work with BCI Media to identify areas of improvement or change.  

• Present campaign metrics to digital clients as appropriate and in a timely and understandable manner that elicits feedback. 

• Prospect and close your own digital clients to achieve an individual budget.

• Participate in training to enhance professional skills and overall understanding of new and evolving media

Qualifications

• Strong analytical skills and creative, data-driven thinking

• Firm understanding of the following digital marketing channels and analytics platforms:  Programmatic (display, video and especially OTT/CTV), Social Media, Email, Web Development, PPC, SEO, Reputation management, Google Analytics

• Superior interpretive, listening skills along with excellent oral and written communication skills 

• A proven track record for selling new business.

• Must be able to work independently, be self-motivated and work well with others toward common goals 

• Must be adaptable as technology and providers change

• Be able to work in a fast-paced environment 

• Strong organizational skills and the ability to manage multiple projects simultaneously

• Valid Driver’s License and clean driving record required

Education, Experience & Skills

Education: Some college required with preference for Bachelor’s Degree focused on Marketing or Sales

• Minimum 2 years’ digital advertising sales experience

• Minimum 2-years’ experience with various website analytics (e.g., Google Analytics, Comscore, etc.)

Computer Skills: Proficient in Microsoft Office Suite (Excel skills and Word and PowerPoint proficiency required); Familiarity with Microsoft TEAMS and other Microsoft applications preferred

Desired Certifications: Hootsuite, Google Analytics (Beginner, Advanced, 360, Data Studio, Tag Manager), Google Ad Manager (Display, Video), Google Ads Certification (various), Facebook Blueprint, etc.

Interested candidates must be able to pass a background check and pre-employment drug screen. Please apply at the following link: https://career4.successfactors.com/sfcareer/jobreqcareer?jobId=24152&company=cablesystem.

WAND-TV is an Equal Opportunity Employer.

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