A new wave of Christian artists from various backgrounds is drawing young audiences to faith-based rap, Afrobeats and R&B. They are making music that hasn't traditionally been represented in many Christian spaces, which makes it challenging for them to break into the mainstream. However, social media algorithms have helped them reach wider audiences and bigger labels are catching on. Christian rap has been growing for over a decade, but its newer subgenres and counterparts have grown since the COVID-19 pandemic. The artists say their songs help people connect with God when traditional worship and gospel songs don't resonate.