Ill. (WAND)—Yelloh, formerly known as Schwan's Man, will soon close its operations.
In November, the Midwest classic yellow trucks will no longer deliver frozen meals, treats, and ice cream.
The company says in a statement that its 72-year history as a Minnesota pioneer is closing out.
"It’s with heavy hearts that we made the difficult decision to cease operations of Yelloh,” said CEO Bernardo Santana. “We are thankful to our many loyal customers and hard-working employees for everything they have done to support us. I am deeply grateful for our employees’ tireless and bold efforts, and our customers’ dedication. It has been our utmost pleasure and honor to serve our customers their favorite meals and frozen treats."
The company has cited multiple challenges are causing the closure. They say economic challenges as well as consumer lifestyles changing.
As it is for the people of Yelloh, closing this company is a heartbreaking decision for me personally,” said Michael Ziebell, Board Member, who was a 22-year veteran of the company holding leadership roles in the 1990s and early 2000s before returning recently as a Board member. “Our concern is now for our employees and caring for them as we all come to terms with the fact that this business – that served millions of families and provided a livelihood for thousands over the decades – has regrettably run its life cycle.”
The company says they will wind down operations, take care of employees with notice and pay in accordance with the WARN Act. The last day consumers can purchase products from Yelloh trucks will be on November 8.
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