Shares of American Eagle Outfitters spiked 31% at the opening bell after the teen clothing retailer said the frenzy surrounding its Sydney Sweeney ad campaign drew new customers during its most recent quarter. American Eagle rolled out its new new ad campaign starring 27-year-old actor over the summer. The fall denim campaign sparked a debate about race, Western beauty standards, and the backlash to “woke” American politics and culture. Negative reactions centered  on ads that used the word “genes” instead of “jeans” when the blonde-haired, blue-eyed actor known for the HBO series “Euphoria” and “White Lotus.”