SPRINGFIELD, Ill. (WAND)- Scott Bringuet was so shocked to see an email asking if he wanted to be in a Super Bowl commercial that he deleted it immediately. But after re-reading it, the Chief Experience Officer of Ace Sign Company, realized it was a great chance to celebrate his family's history.
The commercial, created by Google, is part of a 50 state series which shows how local businesses across the country are using Artificial Intelligence (AI) to grow their business.
"Knowing our family is part of it is is awesome," said Bringuet. "I don't think that my great grandfather in 1940, could have ever imagined AI at all. He started out hand painting signs, so to see that evolution and keep our history while we're innovating, that is key for us."
For decades, Ace Sign Company has created signs that hang on the exterior of local businesses, celebrate history, and brightly display neon bulbs. But instead of sketching signs and painting them by hands, the company now uses modern technology to create innovate ideas before bringing them to life in their Springfield production facility.
"We're looking at these AI for quick ideas that it can create and that we're impressed by, but then turning it into something tangible and real," said Bringuet. "We can develop it into all different aspects of what we do, at a national level or local level."
Surprisingly, this isn't the first time Ace Sign Company has connected with the Super Bowl in some way. In 2014, the company created large Roman numeral signs that were used to advertise Super Bowl 48.
Ace Sign Company is the one business selected to represent Illinois in the commercial. The commercial will air in Illinois and is available online here.
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