DECATUR, Ill. (WAND)- Coca-Cola and OREO are teaming up as two "bestie" brands to create a new limited edition drink and cookie flavor.
According to the Coca-Cola Company, the brands are teaming up to offer fans unique flavor experiences that celebrate the “Real Magic” of friendship.
A pair of limited-time-only products — Coca‑Cola® OREO™ Zero Sugar and OREO® Coca‑Cola™ Sandwich Cookie will hit stores beginning in September.
The OREO® Coca‑Cola™ Sandwich Cookie features two signature chocolate basecakes paired with a Coca‑Cola taste, embossed with Coca‑Cola designs, with a smooth white-colored creme and studded with red edible glitter. Coca‑Cola® OREO™ Zero Sugar features a refreshing Coca‑Cola taste with flavorful, OREO cookie-inspired hints.
“We took careful steps to ensure we delivered the OREO experience in a Coca‑Cola, and vice versa,” said Oana Vlad, Global VP, Brand Strategy at The Coca‑Cola Company. “Both products went through several iterations, and we look forward to following the public conversation of what each tastes like. At the end of day, our mutual commitment to product quality and technical excellence — and our willingness to have fun and work together as one team — made this possible.”
Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelez International, adds, “At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante. The bestie bond forged between OREO and Coca‑Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
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