(WAND) - Ferrero North America, a division of the global sweet-packaged food company Ferrero Group, will showcase its range of new innovations for the upcoming year at the Sweets & Snacks Expo 2025.
Lat week the company announced their upcoming innovations which will include new shapes and flavors of Ferrero Rocher Chocolate Squares, with options like Milk, Dark, White, Caramel Hazelnut, and Assorted available in September 2025.
Additionally, Tic Tac will introduce a Dr Pepper flavor, inspired by the classic drink, in Fall 2025. For the first time in over 60 years, there will also be a new Nutella flavor: Nutella Peanut, which combines Nutella with roasted peanuts, launching in Spring 2026.
“Our momentum here has never been stronger,” said Michael Lindsey, President and Chief Business Officer of Ferrero North America. “Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company’s history. These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America.”
This series of major innovations exemplifies Ferrero’s market focus, which includes expanding into new categories and making significant investments in manufacturing and logistics.
Over the past five years, Ferrero has invested hundreds of millions of dollars in new and expanded facilities throughout the U.S. and Canada. This includes the establishment of a new Innovation Center and North America R&D Labs in Chicago, the expansion of plants in Illinois and Ontario, and the construction of new distribution centers in Pennsylvania, Georgia, and Arizona.
Other new Ferrero products featured at the Sweets & Snacks Expo include:
• Butterfinger Flavors: Marshmallow Butterfinger is the next of many new exciting flavors of the iconic candy bar, following the success of Salted Caramel Butterfinger. Launching just in time for spooky season, it’s available in stores September 2025.
• CRUNCH White: A classic twist on the iconic CRUNCH you love, coming soon in white chocolate for a limited time only. Available Halloween 2025.
• Kinder Schoko-Bons: A harmonious blend of smooth milk chocolate, creamy milky center, and crispy hazelnut pieces. Individually wrapped for sharing. Available during the winter holidays and Easter.
• New Keebler Chips Deluxe treats: Relaunch includes:
◦ Keebler Chips Deluxe Fudge Filled – Crunchy chocolate chip cookie with soft fudge filling
◦ Keebler Chips Deluxe Brownie – Soft-baked chocolate-y cookie
◦ Keebler Chips Deluxe CRUNCH – Cookie with CRUNCH chocolate and crisped rice
• Kinder Chocolate Halloween Lay Down Bag: Twenty individually wrapped treats, perfect for Halloween sharing.
• Kinder Bueno Halloween Lay Down Bag: Snack-size crispy, creamy bars for trick-or-treaters and adults. Available Halloween 2025.
• Royal Dansk Garden Cookie Collection: Features white chocolate raspberry and lemon butter zest. Available Spring 2026 in a 5.64 oz snack box.
• Fannie May Mini Pixies and Mint Meltaways: Mini gourmet treats in stand-up bags. Available in stores now.
• Kinder Kinderini Cookies: Crunchy shortbread cookies in buttery and cocoa varieties, sized for kids. Available now.
• Mother's Cookies Dynamite Dinosaurs: Chocolate-y cookies inspired by Jurassic World dinosaurs. Available now.
• New Famous Amos Flavor & LTO Packaging: Oatmeal Chocolate Chip Cookies and limited-edition Original packaging honoring the 1975 design. Available in select retailers and nationwide January 2026.
• Festive Seasonal Treats: CRUNCH and Butterfinger Jingles and Hearts return, plus Kinder and Tic Tac Chewy in Halloween variety bags.
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