Pills and medicine vial
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In the wake of the COVID-19 pandemic, many American mothers lost faith in the institutions that once shaped their lives. Into that vacuum stepped conservative Christian women influencers who blend religion, polished aesthetics and personal stories to build trust on issues from food dyes and vaccines to transgender athletes and immigration. By appealing to maternal concerns and offering a sense of clarity, many are enlisting their millions of followers as culture warriors. And while these battles are framed in spiritual terms, they’re informing daily choices with real-world implications. “Nothing is politically more powerful than an angry mother,” conservative wellness influencer Alex Clark told RNS.
