(WAND) - Thursday Circle K is rolling out Inner Circle, the brand’s first free membership program, across the Midwest, Great Lakes and American Heartland, including locations throughout Illinois, Missouri and Iowa.

Circle K is taking 30 cents off per gallon of fuel from 3 to 6 p.m. local time Thursday, March 7. Customers who download the Circle K app and sign up for Inner Circle can save up to 55 cents off per gallon of fuel at locations offering Circle K fuel during the same time frame.  

By joining inner circle, customers are treated with a list of intro offers including: 

  • 25 cents off per gallon on their first five fill-ups with the app 
  • Five free dispensed beverages, including iced or hot coffee, which can be addedon to tomorrow’s fuel deal 

"Launching Inner Circle is our way to continuously give back to our valued customers with exclusive perks and tailored deals that enhance their journey with us," said Brandon Smith, VP, Circle K Heartland. "By seamlessly integrating innovative features and personalized offerings, this program not only simplifies the customer experience but also adds unparalleled value to every interaction."  

Circle K, Warner Bros. and Legendary Pictures are also bringing "Godzilla x Kong: The New Empire" to life in stores, unveiling five exclusive products and two sweepstakes available through May 3. 

*Up to 30 cents per gallon in certain cities in accordance with applicable laws. Fuel discount per gallon starts on March 7, 2024, at 3 p.m. (local time) and ends March 7 at 6 p.m. (local time) at participating Circle K and Shell brand fuel locations only in Illinois, Missouri and Iowa while supplies last. The price on the pump reflects the discounted price during that time.  

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