NORMAL, Ill. (WAND) — Two new beers will offer Illinois fans a chance to support NIL funding while enjoying a cold beverage.
ICON Collective and DESTIHL Brewery have partnered to produce two beers that will be available for purchase at Memorial Stadium this season. Purchases of ILL-IPA and Oskee Light, a premium light lager, will go toward the name-image-likeness funding to benefit Illini athletes.
DESTIHL has also partnered with University of Illinois Athletics through a new sponsorship agreement with Fighting Illini Sports Properties (‘FISP’).
“As we enter year four of NIL, we continue to look for innovative ways to engage our fans and increase financial support for Fighting Illini student-athletes,” ICON President and CEO Kathleen Knight said. “We are pleased to partner with DESTIHL, an award-winning local brewer with ties to the University of Illinois, and to offer these festive Illini-themed beverages on gameday and beyond.”
ICON will receive a portion of revenue from the sale of DESTIHL's two Illini-themed beers, which will be available throughout football season at Memorial Stadium and basketball season at State Farm Center. In addition to Illinois’ athletic facilities, ILL-IPA and Oskee Light will soon be available at select bars, restaurants, and retail stores in the Champaign-Urbana area in early September.
“We are proud to support Fighting Illini student-athletes and ICON through the creation and sale of ILL-IPA and Oskee Light,” said DESTIHL founder and CEO, Matt Potts. “Orange and Blue runs deep through our family, with myself, my wife Lyn, and our two oldest children all being graduates of Illinois, along with extended family. It’s a tremendous honor to apply our years of craft brewing to come full circle with this project for our fellow Illini fans and to enjoy these amazing beers together while rallying to support and cheer our Illini on to victory.”
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