Barbie launches first doll with Autism

(WAND) - Mattel, Inc. unveiled the first-ever autistic Barbie doll.

The doll was created with guidance from the autistic community, developed over an 18 month partnership with ASAN, a non-profit disability rights organization run by and for autistic people that advocates for the rights of the autistic community.

The doll joins the Barbie Fashionistas collection, which features a diverse range of skin tones, hair textures, body types, and includes various medical conditions and disabilities.

“Barbie has always strived to reflect the world kids see and the possibilities they imagine, and we’re proud to introduce our first autistic Barbie as part of that ongoing work,” said Jamie Cygielman, Global Head of Dolls, Mattel. “The doll, designed with guidance from the Autistic Self Advocacy Network, helps to expand what inclusion looks like in the toy aisle and beyond because every child deserves to see themselves in Barbie."

The autistic Barbie doll features and accessories include:

Body: The autistic Barbie doll features elbow and wrist articulation, enabling stimming, hand flapping, and other hand gestures that some members of the autistic community use to process sensory information or express excitement.

Eye Gaze: The doll is designed with an eye gaze shifted slightly to the side, which reflects how some members of the autistic community may avoid direct eye contact.

Accessories: Each doll comes with a pink finger clip fidget spinner, noise-cancelling headphones and a tablet.
- Fidget Spinner: The doll holds a pink finger clip fidget spinner that actually spins, offering a sensory outlet that can help reduce stress and improve focus.
- Headphones: Pink noise-cancelling headphones rest on top of the doll’s head as a helpful and fashionable accessory that reduces sensory overload by blocking out background noise.
- Tablet: A pink tablet showing symbol-based Augmentative and Alternative Communication apps (AAC) on its screen serves as a tool to help with everyday communication.

Sensory-Sensitive Fashions: The doll wears a loose-fitting, purple pinstripe A-line dress with short sleeves and a flowy skirt that provides less fabric-to-skin contact. Purple shoes complete the outfit, with flat soles to promote stability and ease of movement.

“As proud members of the autistic community, our ASAN team was thrilled to help create the first-ever autistic Barbie doll. It is so important for young autistic people to see authentic, joyful representations of themselves, and that’s exactly what this doll is. Partnering with Barbie allowed us to share insights and guidance throughout the design process to ensure the doll fully represents and celebrates the autistic community, including the tools that help us be independent. We’re honored to see this milestone come to life, and we will keep pushing for more representation like this that supports our community in dreaming big and living proud," said Colin Killick, Executive Director, Autistic Self Advocacy Network.

To celebrate the launch, Barbie will donate more than 1,000 autistic Barbie dolls to leading pediatric hospitals that provide specialized services for children on the autism spectrum, including Children’s National Hospital in Washington, D.C., Children’s Hospital Los Angeles (CHLA), and Rady Children’s Hospital Orange County.

The autistic Barbie doll is now available on Mattel Shop and from major retailers.

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