MATTOON, Ill. (WAND) - A family store went up in flames on Thursday evening in Mattoon. 

Shores Jewelry Store caught fire on Thursday at 5:30 p.m. That's located at 1614 Broadway Ave. 

The store has been in the Shores family for several generation.

The store owner's son, fiance and child were living in an apartment above the store at the time of the fire, but they were able to make it out OK. They say they believe they lost everything in the fire. 

Mattoon Fire Captain Mike Romine told WAND that fire crews were still on scene at 2 a.m. Friday putting out hot spots. 

The third floor of the building is a total loss. The first and second floors sustained water damage. 

It's not yet clear how the fire started. 

A GoFundMe account has been set up to support the store owner's son, fiance, and 11-month-old son.