AP Wire
Americans who smoke may soon be hearing a lot more about Zyn. That's the flavored nicotine pouch that's generated billions in sales while going viral on social media. The Food and Drug Administration convened a public meeting Thursday to consider whether Philip Morris International should be allowed to advertise its pouches as a less-harmful alternative for adults who smoke cigarettes. Government documents and presentations made at the meeting suggest regulators are leaning toward approving the request. But independent experts asked pointed questions about the company’s research, the risks of underage use and whether the new marketing language would really steer smokers away from cigarettes. There's no deadline for a decision.
